Finance Tools

Price Increase vs Volume Drop Break-Even Calculator

Calculate how much sales volume can drop after a price increase while keeping total gross profit (or contribution profit) the same.

Estimate the maximum volume drop you can tolerate after a price increase while keeping total profit the same.

Baseline

Your current selling price.

Variable cost per unit (COGS / variable inputs). Fixed costs are not included here.

Units sold in your baseline period.

Baseline unit profit: $40.00 · Baseline total profit: $400,000
Price change

Example: 10 means +10% price.

Calculated from the baseline price.

New unit profit: $50.00
Results

Break-even volume

Break-even units after price change: 8,000
Volume change (units): -2,000

Max volume drop allowed

Max drop (units): 2,000
Max drop (%): 20.00%

Revenue (for context)

Baseline revenue: $1,000,000
Revenue at break-even units: $880,000

This tool holds profit constant, not revenue.

This is a profit break-even calculation: it tells you how much volume can fall while keeping total profit constant.

How it works

  • Baseline total profit = (price − variable cost) × baseline units.
  • New unit profit = (new price − variable cost).
  • Break-even units = baseline total profit ÷ new unit profit.
  • Max volume drop = baseline units − break-even units.

FAQ

Does this model fixed costs?
Not directly. You can approximate by adding fixed costs into “profit required” (future extension).

What if variable cost also changes?
Update the unit variable cost input to the post-change value.

How to use this price increase vs volume drop break-even calculator

  1. Enter your current price, unit variable cost, and baseline units sold.
  2. Enter your planned price increase (%).
  3. Choose what you want to hold constant: total gross profit or contribution profit (same here when using variable cost).
  4. See the maximum volume drop allowed and the break-even units after the price change.

Example

Price is $100, variable cost is $60, and you sell 10,000 units. You plan a 10% price increase.

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