Finance Tools

Contribution Margin Cost Shock Calculator

Calculate contribution margin and operating profit impact from a variable cost increase, including break-even units before and after the shock.

Measure how a variable cost increase affects your contribution margin, break-even units, and operating profit.

Unit economics

Revenue per unit.

Cost that scales with each unit produced/sold.

Variable cost shock

Example: 8 means +8%.

Calculated from the shock inputs.

Volume & fixed costs

Units for the same period as fixed costs.

Rent, salaries, overhead for the same period.

Results

Contribution margin

CM/unit before: $14.00 (35.00%)
CM/unit after: $11.92 (29.80%)
Change: -$2.08

Break-even volume

Break-even units (before): 12,858
Break-even units (after): 15,101
Increase needed: 2,244

Operating profit

Operating profit before: $100,000
Operating profit after: $58,400
Change: -$41,600

Operating profit declines because variable costs increased.

How it works

  • Contribution margin per unit = price − variable cost.
  • Total contribution margin = CM/unit × units sold.
  • Operating profit = total CM − fixed costs.
  • Break-even units = fixed costs ÷ CM/unit.

FAQ

Is this the same as gross margin?
Not exactly. Gross margin often includes some semi-fixed costs. Contribution margin focuses on variable costs to link directly to break-even.

What if sales volume changes when prices change?
This tool assumes price is unchanged and volume is fixed. Use pricing + elasticity tools to model demand effects.

How to use this contribution margin cost shock calculator

  1. Enter selling price per unit and current variable cost per unit.
  2. Enter variable cost increase (% or $ per unit).
  3. Enter units sold and fixed costs for the same period.
  4. Review contribution margin, operating profit, and break-even units before and after.

Example

Price is $40, variable cost is $26, units sold are 20,000, fixed costs are $180,000. Variable cost rises by 8%.

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